Industrial Revolutions offer a comprehensive range of services covering all aspects of marketing:

·         Market Research

·         Strategy and planning

·         Public Relations

·         Literature

·         Direct marketing

Clients generally provide a brief detailing their objectives, budget, target audience, timescale and company background. If you do not have time to provide this, we will construct a proposal from our discussions with you, giving an estimate of timescale and costs.

We can assist your business on a project-by-project or continuous basis, according to your needs.

Market Research

Do you fully understand your customers and markets?

We have experience of many research methods using both qualitative and quantitative techniques:

• Desk research (collating and analysing information from various reports and sources)

• Telephone interviews

• Questionnaires

• Face-to-face interviews

Research can be used to improve your sales profitably in a number of ways:

• Identify opportunities for market leadership

• Analyse the potential of new/niche markets

• Assist in developing corporate strategy

• Analyse competitor activity

• Measure customer satisfaction

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Strategy and Planning

Do you have the information to get your company to where you want to be?
We can look at where your business is now and conduct an internal and external analysis of your company and markets. From your corporate objectives, we can assist in deciding the direction the business should take and the strategic alternatives to get there.

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Public Relations

Are your potential and existing customers aware of your services?

PR is an effective driver of sales leads as it allows organisations to maximise exposure of their products and services across target markets. It is an ideal tool for businesses which need to generate more enquiries but have a tight budget.

We can use PR to raise awareness of your company and its products or services. Press releases on new products and services are used to target core markets, while feature length articles placed in key trade magazines help support niche marketing activities.

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Literature

Is your literature winning you business?

We can conduct a communications audit of your company to highlight areas for improvement. Whether it is a one-off leaflet or a complete revamp of your existing literature, we can provide clearer, sharper selling messages to your customers.

We have contacts with design agencies and printers to provide eye-catching design and will manage the production process from start to finish, allowing you to focus on your core business.

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Direct Marketing

Do you utilise your customer database to the full?

Customer databases can be used to improve revenue and profits by:

• Building relationships with customers

• Targeted mailshot campaigns

• Customer newsletters

• Cross-selling

• Publicising new products or services

• Market segmentation

We can assist with database design and management, ensuring you can use the information you have on your customers to the full. We can also aid lead generation by providing databases for specific market sectors.

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